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Here Are The Most Instagrammable Places in the World 2024

The 50 Most Instagrammable Places in the World 2024

Social media plays a huge role in our lives, and TikTok and Instagram have become essential for travellers to document their adventures. Whether it’s a source of travel inspiration, a helping hand with planning itineraries, or simply a means of distraction from everyday life, social media users love to consume travel content. Millions of people share their adventures with the world on Instagram and TikTok, showcasing some of the world’s most incredible destinations in a way that other generations haven’t had this kind of access to. From plunging valleys to otherworldly cities, the world is full of incredible destinations to explore – whether that’s through our phones, or in person.

We’ve looked at the number of Instagram posts and TikTok views to find the most Instagrammable places in the world – where people are visiting and where social media users are wanderlusting after. Now in its fifth year, here is our ranking of the most Instagrammable places in the world.

The Most Instagrammable Places in the World 2024

50. Bruges, Belgium

Instagram: 1,473,304

TikTok: 175,400,000

Belgium’s fairytale town is a wandering maze of beautiful photo opportunities. The winding canals are picture-perfect, with quaint canalside houses and cascading trees setting the scene. Rozenhoedkaai View is the most popular spot for people-watching, taking in the scenery, and of course, getting that perfect shot. Bonifacius Bridge is another beautiful spot – the quaint bridge was built in the early 20th century. And if historical landmarks are your thing, you’ll love Cafe Vlissinghe: it’s the oldest pub in Bruges, starting out in 1515.

Bruges, Belgium

49. Wadi Rum, Jordan

Instagram: 652,040

TikTok: 301,900,000

The red-hued desert is so beautifully photogenic, it was the filming location for the live-action remake of Aladdin. Whether you’re visiting for the day or staying overnight in a Bedouin camp, you’ll be awe-struck by the vast landscape of rolling sand valleys. Little Bridge is one of the most photographed areas of Wadi Rum, but the whole scene is stunning. Marvel at desert flowers in the arid landscape, and watch wild camels trot by.

Wadi Rum, Jordan

48. Interlaken, Switzerland

Instagram: 949,775

TikTok: 323,000,000

Interlaken is quintessential Switzerland, characterised by lush green valleys, soaring snow-capped peaks, azure lakes, and picturesque villages. Lauterbrunnen Valley is one of the most spectacular areas, with 72 cascading waterfalls and humongous rock faces. Adventure seekers will love Grindelwald-First, with its cliff walk, zip-lining, and jaw-dropping mountain vistas. The town itself is beautifully quaint, but if you want to capture traditional Swiss chalets adorned with window shutters and flower boxes, head to Iseltwald. It’s just a short drive from Interlaken.

Interlaken, Switzerland

47. Masai Mara, Kenya

Instagram: 787,683

TikTok: 389,000,000

A haven for wildlife enthusiasts, Masai Mara is a true bucket list destination. The national reserve is one of the world’s best safaris, where lucky visitors can get a glimpse of the ‘Big Five’: lions, elephants, leopards, African buffalos, and black rhinos. The Mara River is also home to hippos and crocodiles. Masai Mara’s ecosystem is thriving, but it’s not just the animals that make this place so special. The landscape of savannah plains and lush riverways is spectacular, and the famous hot air balloon safari is the cherry on top.

Masai Mara, Kenya

46. Dubrovnik, Croatia

Instagram: 3,006,100

TikTok: 461,400,000

The Pearl of the Adriatic, one of 2024’s top destinations, and a shooting location of the blockbuster Game of Thrones – Dubrovnik is undoubtedly one of the most Instagrammable places in the world. The city is a walking museum, with buildings that are over 700 years old, meandering cobblestone streets, and the iconic City Walls. If you want to capture the beauty from a high vantage point, we recommend Srd Hill. The hill is very accessible by cable car or by driving, so anyone can enjoy the beautiful Old City and Adriatic sea views. However, we think hiking to the top makes the view even more special.

Dubrovnik, Croatia

45. Ha Long Bay, Vietnam

Instagram: 1,219,090

TikTok: 493,300,000

Experience the magic of an otherworldly landscape with a visit to Ha Long Bay. Nearly 2,000 limestone outcrops rise from emerald waters to create this fantastically photogenic region. The best way to experience Ha Long Bay is to stay overnight on a traditional junk boat, allowing you to soak up this natural wonder uninterrupted. Capture sunrise and sunset over the rocky cliffs for a lifelong memory. You can also explore the 19th-century floating villages and learn how locals live their lives on the water.

Ha Long Bay, Vietnam

44. Kerry, Ireland

Instagram: 940,760

TikTok: 499,100,000

Discover nearly 1,000 kilometres of foamy Atlantic coastline with a trip to Kerry. The Irish county is bursting with jaw-dropping scenery, with mountains, lakes, plunging cliffs, and charming towns. Dingle is one of the most popular (and photogenic) towns, known for its colourful houses and quaint pier. It’s a beautiful place to discover by car, particularly along the famous Ring of Kerry – an incredibly dramatic drive through rugged mountain passes and pastoral countryside.

Kerry, Ireland

43. Nice, France

Instagram: 5,642,425

TikTok: 630,500,000

Capture the French Riviera’s retro movie magic with a visit to Nice. The Promenade des Anglais is the city’s most iconic location: a curved golden bay lined with palm trees and backed by pastel-coloured restaurants, cafes, and bars. Nice’s Old Town, or Vieux Nice, is another beautiful spot. Its narrow, colourful cobblestone streets are buzzing with galleries, boutiques, and flower markets. For a panoramic shot, head to Castle Hill.

Nice, France

42. Hoi An, Vietnam

Instagram: 2,385,849

TikTok: 1,100,000,000

There are endless photo opportunities in Hoi An. Colourful lanterns are strung up above the riverside streets in the Old Town, and the famed 400-year-old Japanese Bridge is quintessentially charming. Life starts early in Hoi An, so keen photographers start capturing the beauty of local life against the yellow backdrop of houses and shopfronts at around 5.30 am. Hoi An is known for its yellow walls – many locals painted their houses in this yellow hue to symbolise wealth, luck, and pride. For a taste of local life, head to Hoi An market, where stallholders wearing characteristic bamboo hats will unload colourful fruits and vegetables.

Hoi An, Vietnam

41. Amalfi Coast, Italy

Instagram: 3,835,696

TikTok: 1,300,000,000

Italy’s Amalfi Coast is a social media lover’s dream. The rocky coastline, dotted with clusters of pastel-hued houses, is instantly recognisable. Positano’s landscape is particularly popular, especially around Spaggia Grande. It looks even more beautiful from afar, which is why many travellers choose to take a boat out for the day. The Terrace of Infinity at Villa Cimbrone is another gorgeous scene, with Romanesque statues and an expansive Mediterranean Sea view. Vietri sul Mare is a less visited Amalfi Coast town, but one of its most beautiful. The town is known for its ceramics production, which you can find all over the picturesque town.

Vietri sul Mare

Positano (left) and Vietri sul Mare (right)

40. Havana, Cuba

Instagram: 4,129,634 TikTok: 1,500,000,000 Havana looks like a city caught in time. Retro cars, pastel townhouses, and baroque balconies set the picture-perfect scene. You can find stunning art nouveau and art deco architecture in the Old Havana district, which centres around five main plazas: Plaza de Armas, Plaza Vieja, Plaza de San Francisco, Plaza del Cristo and Plaza de la Catedral. Each has its own architectural style. Charming vintage cars can be spotted across Old Havana, but head to Parque Central for an iconic shot of old American cars lined up.
Havana, Cuba

39. Banff, Canada

Instagram: 3,234,045

TikTok: 1,600,000,000

With pristine glacial soaks, rocky snow-capped peaks, and dense forestry, Banff is alpine scenery at its best. Moraine Lake is one of the most photographed lakes in the world, where glaciers create an almost unnaturally turquoise lake. The best photography spot is aptly named ‘Rockpile’ – you’ll find the mound of boulders on the left side of the lake, with a trail leading up to it. Lake Louise also offers dramatic views of the looming Victoria Glacier, which soars above the lake.

Banff, Canada

38. Boracay, the Philippines

Instagram: 3,310,352

TikTok: 1,600,000,000

There are few destinations more Instagrammable than a tropical island. Boracay is encircled by a white sand coastline and crystal blue waters, so you’re not short of natural beauty. White Beach is the most well-known, and it’s also a fantastic place to catch the sunset. Puka Beach is isolated and hard to reach, but it’s worth the journey. Relax among swaying palm trees, drink from a super fresh coconut, and watch the calm waves roll in.

Boracay, the Philippines

37. Lisbon, Portugal

Instagram: 11,732,020

TikTok: 1,800,000,000

From the retro yellow trams to the gorgeous viewpoints, or miradouros, Lisbon is bursting with charm. You’ll find most of Lisbon’s best miradouros in the beautiful Alfama district, a delightful, colourful maze of traditional houses and cobblestone streets. Miradouro das Portas do Sol and Miradouro de Santa Luzia are Alfama’s most beautiful viewpoints. There’s so much history to be explored in Lisbon, too – Jeronimos Monastery, Belem Tower, and São Jorge Castle tell an enchanting story about the city’s past.

Lisbon, Portugal

36. Tahiti

Instagram: 1,844,623

TikTok: 1,900,000,000

For the ultimate tropical getaway, it doesn’t get much better than Tahiti. Discover breathtaking French Polynesian beauty, marvelling at the island’s abundance of volcanic sand beaches, waterfalls, lush valleys, and crystal clear waters. The east coast is where you’ll find dramatic volcanic scenery, while the beaches along the south coast boast fine white sands.


35. Bergen, Norway

Instagram: 3,873,294

TikTok: 2,700,000,000

Sitting on the west coast of Norway, Bergen is an exciting mix of bustling city life and mountainous landscape. Surrounded by mountains, lakes, and fjords, there is beauty everywhere you look. Bryggen is a popular photography spot for its traditional Nordic buildings and surrounding mountain scenery. There are also plenty of stunning viewpoints, but Mt. Fløyen and Mt. Ulriken offer some of the best panoramas of both the city and the dark blue sea.

Bergen, Norway

34. Warsaw, Poland

Instagram: 13,401,990

TikTok: 3,100,000,000

The Polish capital is a striking mix of old and new architecture. Modern high-rises stand beside centuries-old buildings to create a memorable skyline. Find modern architecture in Złota Street and European Square, or stick to the Old Town for charming colourful buildings and bustling plazas. There are so many beautiful buildings in Warsaw, including the fairytale Ujazdów Castle and the Łazienki Palace, which is surrounded by delightful gardens.

Warsaw, Poland

33. O’ahu, Hawaii

Instagram: 7,918,999

TikTok: 3,200,000,000

O’ahu’s dramatic aqua blue seas and lush green hills are undoubtedly photogenic. There’s so much natural beauty to discover, including Lanikai Beach, Ho’omaluhia Botanical Gardens, and Kualoa Regional Park. There’s another side to O’ahu, too – Honolulu is the epicentre of tourism in Hawaii, but it’s more than just resorts and malls in the Waikiki neighbourhood. Embrace the laidback surfer vibe, hike up Diamond Head for a stunning view, and capture the colourful street art along Kaka’ako.

Kualoa Regional Park

Kualoa Regional Park (left) and Waikiki (right)

32. Tbilisi, Georgia

Instagram: 3,755,656

TikTok: 3,300,000,000

Set in a dramatic valley, soaring peaks surround the colourful city of Tbisili. With eclectic architecture, a characterful Old Town, and a buzzing techno scene, the Georgian capital is quickly becoming one of Europe’s best city breaks. Head to the 4th-century Narikala Fortress to soak up the whole city – you can take the trail up with historic landmarks along the way, or take the scenic cable car. Don’t miss the wildly beautiful Caucasus Mountains while in Georgia – Kazbegi is a popular day/overnight trip for Tbilisi visitors.

Tbilisi, Georgia

31. Edinburgh, Scotland

Instagram: 11,301,241

TikTok: 3,500,000,000

Edinburgh is packed with history, culture, and stunning architecture, which blends with its cool city vibe and exciting food scene. There’s a lot to love here, from the views atop Arthur’s Seat to the quirky nooks along the narrow cobblestone alleys. Edinburgh Castle is the most photographed spot in the city, and you can get great views of the castle from St Cuthbert’s Churchyard, the Roof Terrace of the National Museum of Scotland, and the Vennel. There are lots of exciting and pretty areas to discover, including the street that inspired Harry Potter’s Diagon Alley – Victoria Street.

Edinburgh, Scotland

30. Prague, Czech Republic

Instagram: 18,835,457

TikTok: 3,700,000,000

Prague is one of Europe’s most beautiful cities. The eclectic mix of Baroque, Romanesque, Gothic, Art Nouveau, and Renaissance architecture makes it a sanctuary for photographers. Prague Castle, St Vitus Cathedral, and Charles Bridge are among the most photographed landmarks. Stroll through the medieval Old Town to be taken back in time, and soak up the cityscape from vantage points in Letna Park. The city is bursting with culture, but it’s also known for its fun and affordable nightlife scene.

Prague, Czech Republic

29. Santorini, Greece

Instagram: 7,938,582

TikTok: 4,200,000,000

Santorini’s inky blue caldera, bright white houses, and blue dome churches are instantly recognisable. The Greek island is so aesthetically beautiful that it’s long been a favourite destination for celebrities, photographers, and now social media enthusiasts. Capture the quintessential Santorini landscape from Oia or the less-crowded Imerovigli, and marvel at the beauty of sunset over the caldera. For sunrise views, Akrotiri Lighthouse offers unspoiled scenery that’s sure to impress.

Santorini, Greece

28. Tulum, Mexico

Instagram: 9,113,849

TikTok: 4,800,000,000

Nestled along the Caribbean coast of Mexico, Tulum is wonderfully picturesque. There’s so much to capture here, from the boho-chic cafes to the crystal clear cenotes. But the most notable place to visit in Tulum is the Mayan Ruins, one of Mexico’s most well-preserved examples of Mayan architecture. Another beautiful photo spot is the 10-metre-high Ven a La Luz sculpture, constructed with rope, wood, vegetation, and steel by David Popper.

Ven a La Luz
Cenote Casa Tortuga

Ven a La Luz (left) and Cenote Casa Tortuga (right)

27. Phuket, Thailand

Instagram: 11,748,488

TikTok: 5,600,000,000

Phuket is one of Thailand’s most bustling islands, with a quaint Old Town, gorgeous beaches, eclectic nightlife, and traditional temples. The Phuket Big Buddha is one of the most photographed landmarks on the island. The 45-metre-high marble statue is undeniably impressive, and the view from the top of the steps is worth the effort. The colourful colonial houses of Phuket Old Town are another Instagrammable dream, as well as showcasing Phuket’s interesting history.

Phuket, Thailand

26. New Orleans, United States

Instagram: 12,730,443

TikTok: 5,600,000,000

This fun-time city is packed with incredible photo spots. Visitors flock to Lafayette Square to soak up the energetic atmosphere and city skyline – it’s particularly beautiful at sunset. The Bywater Neighbourhood is another popular spot, with rows of colourful houses, vibrant street art, and an endless stream of live music which creates that magical New Orleans feel. But for the thriving heart of New Orleans’ music and art scene, head to the French Quarter.

New Orleans, United States

25. Cape Town, South Africa

Instagram: 14,085,161

TikTok: 6,600,000,000

Cape Town’s landscape is an enthralling mix of beaches, buzzy city life, and natural beauty. Capture the unique topography of Table Mountain from across the city, whether that’s the V&A Waterfront or Signal Hill. No trip to Cape Town is complete without a hike up Table Mountain, and some of the best views are only a short distance up from Kloof Corner. The Corner is a rocky ledge overlooking Lion’s Head and Camps Bay. To switch up the scenery, why not capture the colourful houses of Bo-Kaap? It’s one of the oldest neighbourhoods in the city, with Table Mountain standing proud in the distance.

Cape Town, South Africa

24. Kuala Lumpur, Malaysia

Instagram: 15,962,359

TikTok: 7,000,000,000

The famous Petronas Twin Towers dominate the Kuala Lumpur skyline, standing out amongst the other skyscrapers and high-rises. As one of the world’s tallest building, the towers can be seen from most parts of the city. However, the best places to get a clear snap of them are from KLCC Park and the Traders Hotel Viewpoint. Watch the towers light up at dusk for an unforgettable moment (and a remarkable photo). Part of Malaysia’s beauty is in its multi-ethnic society, which is displayed through the blend of Hindu and Buddhist temples. The most famous Hindu temple is the Batu Caves, a colourful shrine that makes for a gorgeous photo.

Kuala Lumpur, Malaysia

23. Iceland

Instagram: 15,173,233

TikTok: 7,100,000,000

Iceland is a place of extremes, showcasing the best of the world’s raw, natural beauty. The volcanic landscape and otherworldly lava fields make Iceland a must-visit destination for photography and videography lovers. Hike to the magnificent Valley of Thor, walk through the billowing clouds of steam found at Kerlingarfjöll, and discover the mossy hills of lava fields and hot springs at Landmannalaugar. There are endless jaw-dropping landscapes to discover, from the black sand beaches of southern Iceland to the Iceland Highlands.


22. Hong Kong

Instagram: 42,703,628

TikTok: 7,100,000,000

Hong Kong’s skyscraper skyline is a showstopper: a picture-perfect example of a buzzing metropolis. You can get the perfect cityscape shot for free, too – head to Lugard Road Lookout or Lion’s Pavilion for a jaw-dropping view. While high-rises dominate the skyline, life on the ground is even more exciting. The Tai O Fishing Village is a glimpse into traditional life, Tank Lane is full of colourful murals, and Nan Lien Garden is pure bliss. But arguably the most famous photography spot in Hong Kong is the Choi Hung Estate. The pastel-hued apartment buildings and retro basketball court make the perfect Wes Anderson-esque image.

Choi Hung Estate
the view from Lugard Road Lookout

Choi Hung Estate (left) and the view from Lugard Road Lookout (right)

21. Dublin, Ireland

Instagram: 14,425,067

TikTok: 7,900,000,000

The Irish capital has a lot to offer visitors, from good-time traditional Irish pubs to historical architecture. The Temple Bar area is undoubtedly the most photographed spot in the city, with its charming cobblestone path and pretty pubs. Trinity College is another famous spot for photo-taking. The beautiful, historic campus was established in 1592 and is the most prestigious college in Ireland today. The Trinity College Library is particularly photogenic, housing some 7 million books. Head to the Long Room for the most impressive shot.

Dublin, Ireland

20. Ibiza, Spain

Instagram: 19,662,606

TikTok: 9,300,000,000

Ibiza is an Instagrammable haven, with a mix of hedonistic parties and bohemian vibes. There are tonnes of cool, artsy cafes, bars, and beach clubs, or you can appreciate Ibiza’s incredible natural beauty. Pedrera de Cala d'Hort, Es Vedra, and Sa Caleta do well to showcase the island’s rocky coastal terrain and azure waters. And to capture that beautiful Ibiza sunset, head to San Antonio’s Sunset Strip. Savannah’s Bar is a top spot to get the perfect sunset shot.

Ibiza, Spain

19. Seattle, United States

Instagram: 23,986,215

TikTok: 9,400,000,000

This sprawling metropolis constantly lands on our ranking of the world’s most Instagrammable places. High-rise apartments and skyscrapers dot the skyline, but none stand out more than the Space Needle. Built in 1962, the otherworldly structure is an iconic symbol of Seattle. You can head up to the top for panoramic views across the city, or admire it from Kerry Park. Post Alley Gum Wall is another popular photo op.

Seattle, United States

18. Marrakech, Morocco

Instagram: 11,953,706

TikTok: 9,600,000,000

Every corner of Marrakech offers a new photo opportunity, from the bustling fortified Medina to the lush gardens. Rooftop terraces offer visitors a glimpse of the nearby Atlas Mountains, while the souks are a snapshot of local life. Jardin Majorelle is one of the city’s most Instagrammable locations, with flourishing plants and colourful corners. Ben Youssef Madrasa is another incredible spot, showcasing intricate Islamic art and architecture on its 14th-century walls.

Marrakech, Morocco

17. Maldives

Instagram: 11,144,177

TikTok: 12,200,000,000

Floating bungalows on the iridescent Indian Ocean – what could be more Instagrammable than that? The Maldives have soared in popularity for their picture-perfect beaches and lavish resorts: a true tropical dream. Maldives’ resorts know the importance of getting that shot, with many featuring over-water hammocks, outdoor cinemas on the beach, and Go Pros to borrow to capture the vast marine life on snorkelling trips.


16. Buenos Aires, Argentina

Instagram: 26,906,897

TikTok: 13,200,000,000

Buenos Aires exudes an air of romance, whether from the tango performances or the city’s rose gardens. You can capture its romantic spirit in the centuries-old Rosedal, with its Lover’s Bridge and abundance of roses. Or venture into the colourful side of Buenos Aires and explore Caminito, an area with houses painted by local artist Benito Quinquela Martín. Several notable buildings capture the attention of social media enthusiasts, but the iconic Obelisco with its ‘BA’ sign in front is the most popular.

Buenos Aires, Argentina

15. Seoul, South Korea

Instagram: 23,354,560

TikTok: 16,200,000,000

From its historic Hanok villages to glittering skyscrapers, Seoul is a thrilling city to explore. Bukchon Village is one of the city’s most well-preserved examples of traditional Hanok architecture – an Instagrammable dream. Other historical (and beautiful) sights include Changdeokgung Palace, Jogyesa Temple, and Ikseon-dong. For a taste of modern Seoul, few areas are more exciting than Myeongdong. The neon signs and vibrant art make it the perfect place to capture Seoul’s contemporary side.

Seoul, South Korea

14. New Zealand

Instagram: 23,408,304

TikTok: 22,700,000,000

With an abundance of jaw-dropping landscapes, New Zealand is bursting with gorgeous spots. A trip to New Zealand encourages you to slow down and soak in every moment, but you’ll appreciate having the photos and videos to look back on, too. Especially with scenery this beautiful: Fiordland National Park, the Mackenzie Region, and Abel Tasman National Park are snapshots of a land before time. New Zealand is rich in culture, too – the Bay of Islands are a wonderful insight into Māori history, while Queenstown is a city full of adventure. Whether you visit the North or South Island, you’ll find incredibly scenic roads, mountains, deep blue lakes, and pristine beaches that you can’t help but want to capture.

Mount Cook in the Mackenzie Region
Milford Sound in Fiordland National Park

Mount Cook in the Mackenzie Region (left) and Milford Sound in Fiordland National Park (right)

13. Milan, Italy

Instagram: 23,078,786

TikTok: 23,500,000,000

Milan’s fashion prowess and architectural beauty have cemented its spot as one of the world’s most Instagrammable places. The 14th-century Duomo di Milano is a Gothic masterpiece, with its ornate facade and striking spires providing the perfect photo backdrop. Embrace Milan’s dedication to fashion and snap a photo in the glass-roofed and mosaic-floored Galleria Vittorio Emanuele – the city’s most iconic, and beautiful, shopping arcade.

Milan, Italy

12. Baku, Azerbaijan

Instagram: 34,814,857

TikTok: 23,600,000,000

Baku is a haven for architecture lovers. Modern, futuristic buildings blend with lavish palaces and medieval fortresses. Some of the best modern architecture includes the Heydar Aliyev Centre, the famous Flame Towers, and the Baky Crystal Hall. However, step into the historic quarter and you’ll find the mysterious Maiden’s Tower and the 15th-century Palace of the Shirvanshahs. The palace is a symbol of the struggle between the Persians, Ottomans, and Imperial Russians in Baku. The historic quarter is encircled by 12th-century fortified walls, contrasting the shimmering skyscrapers in the background.

Baku, Azerbaijan

11. Tokyo, Japan

Instagram: 64,650,689

TikTok: 24,300,000,000

Blending traditional and modern culture, every corner of Tokyo is a moment to capture. From the narrow streets, lined with hole-in-the-wall ramen spots, to Buddhist temples, there are few cities more photogenic than Tokyo. Combine that with soaring futuristic skyscrapers, bustling food markets, the famous Shibuya crossing, and the stunning Mt. Fuji in the distance, it’s no wonder #tokyo has racked up 60+ million Instagram posts and 24+ billion TikTok views. For the best snaps of Mt. Fuji contrasting the Tokyo cityscape, we recommend Shibuya Sky, Roppongi Hills Observatory Tokyo City View, and Bunkyo Civic Centre Observation Lounge.

Tokyo, Japan

10. Singapore

Instagram: 44,459,893

TikTok: 25,100,000,000

Millions flock to Singapore each year to get a glimpse of the impressive architectural marvel – Marina Bay Sands. The unique hotel is a feat of engineering and one of the most photographed buildings in the world. Gardens by the Bay is just as well known – a treasure trove of futuristic tree structures and diverse botanical life. While Singapore might be known for its modern skyline and surreal architecture, there is a wide range of vibrant neighbourhoods that showcase the city-state’s multi-ethnic society.


9. Sydney, Australia

Instagram: 15,569,609

TikTok: 34,900,000,000

Sydney is one of the world’s most popular travel destinations, so it comes as no surprise that the city is a hit on social media. Sydney Opera House, Harbour Bridge, and Bondi Icebergs are the most popular photo op spots – Bondi Icebergs is also the third most Instagrammable pool in the world. But the city is not just loved for its landmarks. Sydney has a diverse range of outdoor spaces, from Hyde Park to Coogee Beach, offering plenty of opportunities to capture nature’s beauty in the unlikely place of a capital city.

Sydney, Australia

8. Sri Lanka

Instagram: 15,569,609

TikTok: 34,900,000,000

With epic landscapes aplenty, Sri Lanka is endlessly photogenic. Dense jungles and pristine, palm tree-lined beaches make up this beautiful country. Colonial-era railway tracks, like the famous Nine Arch Bridge, make for adventurous and stunning pictures. Sigiriya Rock is another incredible spot, with Lion’s paws carved out of stone and the view atop the rock resulting in wondrous images. While you can climb up Sigiriya Rock, it’s the rock itself that is such a marvel – you can take a short hike up Pidurangala Rock to capture Sigiriya against the jungle backdrop.

Sri Lanka

7. Chicago, United States

Instagram: 55,747,451

TikTok: 45,700,000,000

The Windy City is a haven for pizza, culture, and Instagrammable photo spots. Cloud Gate, the bean sculpture in Millenium Park, is undoubtedly the most photographed spot in the city. It’s the perfect place to take a snap, whether that’s a ‘mirror’ selfie up close, or a further-back shot to include Chicago’s cityscape. Chicago River is another well-loved photo spot, with bars, cafes, and restaurants taking up the Riverwalk area. Come for St. Patrick’s Day and watch the river famously turn green in celebration!

Chicago, United States

6. Bali, Indonesia

Instagram: 71,511,174

TikTok: 47,000,000,000

Bali is a TikToker’s dream, with so much to do, a vibrant cafe culture, tropical beaches, traditional temples, and ever-cool surf vibes. The relaxed Bali lifestyle was made for social media, showcasing a slower pace of life under the Indonesian sun. The island is packed with jaw-dropping photo opportunities, but the Tegalalang Rice Terraces, Tirta Gangga Water Palace, and Uluwatu Temple are some of the most photographed spots. A visit to Bali will certainly add a dose of lush colour to your Instagram feed.

Bali, Indonesia

5. Nepal

Instagram: 9,646,769

TikTok: 61,900,000,000

Nepal is dubbed ‘The Land of the Mountains’, so no trip to this country is complete without capturing the rocky mountainous regions on camera. Annapurna Base Camp is one of the most popular spots, presenting wide-eyed visitors with one of the world’s most stunning landscapes. If you prefer to take a less strenuous adventure, you can capture traditional architecture in Manang Valley or hike to Tilicho Lake. Local life in Kathmandu is nearly as beautiful as the mountains, too.


4. Istanbul, Turkey

Instagram: 129,420,973

TikTok: 76,400,000,000

Packed with rich history, centuries-old architecture, and winding cobblestone streets, Istanbul is a colourful tapestry of gorgeous photo spots. Between the Blue Mosque, Topkapı Palace, Grand Bazaar, and the bright neighbourhoods, there are endless Insta-worthy spots. We know it as the city where East meets West, with just the Bosphorus Strait separating Europe and Asia. The city’s bridges are the perfect place to capture Istanbul’s jumbled skyline of flat roof buildings, mosque domes, and minarets, in all its chaotic beauty.

Istanbul, Turkey

3. New York, United States

Instagram: 127,727,683

TikTok: 89,300,000,000

Recreate movie magic in New York, its distinct skyline and buzzy streets acting as the setting of countless films and television series. And New York doesn’t just shine on the big screen – with hundreds of millions of Instagram posts and billions of TikToks, it’s a hot location for social media users. Act out a Friends sequence in Central Park, have lunch on the Met steps in true Gossip Girl fashion, and live out your Christmas movie dreams with a visit to the Rockefeller Centre. New York’s landmarks are nearly as famous as the city, with #timessquare and #empirestatebuilding having 5 and 3 million posts on Instagram respectively.

New York, United States

2. Paris, France

Instagram: 141,568,777

TikTok: 104,200,000,000

It’s no surprise that Paris is one of the most Instagrammable places in the world: the City of Light is a photographer’s dream. A spring day in Paris is a particular slice of photographic heaven – croissants in the park, flower stands lining the postcard-worthy boulevards, strolls through the Luxembourg Gardens, and cherry blossoms in the forefront of the Eiffel Tower. Jardins du Trocadéro and Champ de Mars are two of the best places to snap a photo of the cherry blossoms and the Eiffel Tower together. Other great (and less touristy) Eiffel Tower photo spots are Port Debilly, L’Howea, and Parvais des Libertés. Be sure to catch the Eiffel Tower sparkling in the evening for a memorable shot.

Paris, France

1. London, United Kingdom

Instagram: 162,737,992

TikTok: 107,600,000,000

With over 100 billion TikTok views and 160+ million Instagram posts, London is the world’s most photographic place. Travellers and social media lovers can’t get enough of the English capital’s iconic landmarks, including the London Eye, Big Ben, the Tower of London, Westminster Abbey, Buckingham Palace, and many more. Cherry red telephone boxes, quintessential black cabs, and red double-decker buses are popular photo ops with visitors, too. London life might be beautiful on screen, but there’s nothing like experiencing the real thing – check out affordable hotels in London.

Tower of London
Big Ben and Houses of Parliament along Southbank

Tower of London (left) and Big Ben and Houses of Parliament along Southbank (right)

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